Ongoing projects
Three key initiatives focused on growth, service quality and innovation.
01
Expanding export markets
Saiwa Gostar and Iran Shargh Industrial Group have launched a comprehensive export expansion initiative to enter emerging strategic regional markets and strengthen their brands.
Goal: Increase exports to more than 30% of total sales within the next three years.
- Export opportunity analysisIn neighbouring countries, Central Asia and North Africa
- International brandingVisual identity tailored to international markets
- Representative officesBuilding distribution networks in target countries
- International exhibitionsExhibitions and trade delegations
- Standards complianceAdapting products to export requirements
- Multilingual supportLaunching a multilingual online information and support platform
02
Transforming after-sales service
The customer experience does not end at delivery. Reliable after-sales support builds lasting trust, so this initiative aims to make responses faster and clearer.
Goal: Quarterly service-quality reviews based on ISO 10002 and customer satisfaction above 90%.
- Fast responseReducing first-response time by phone and online
- Repairs in under 48 hoursFor more than 90% of requests
- Request status trackingThrough the online customer portal
- Omnichannel contact centrePhone, messaging apps, email and website form
- Genuine spare partsInventory control with a digital warehouse
- Dealer trainingImproving the technical skills of the nationwide service network
03
Research and development of new products
Saiwa Gostar’s R&D team develops new products from concept through mass production, responding to changing market needs.
Goal: More efficient, safer and more environmentally responsible products across heating, hot water and cooling.
- Market researchAnalysing customer needs for practical solutions
- PrototypingPrototype development and pre-production evaluation
- Quality and safety testingTesting performance and safety across all prototypes
- Process optimizationReducing production costs and improving final quality
- Academic collaborationWorking with universities and research centres
- Patent registrationProtecting designed innovations